JumboTrons have been around since 1985 when Sony developed one for the World’s Fair. Though they stopped making them in 2001, the JumboTron is still the term used for the gigantic television screens used around the world.
Nowadays, JumboTrons can be seen in many stadiums and public places in lots of cities to JumboTron rental throughout the world such as Times Square, New York. Marriage proposals, weather announcements, advertisements, and random customized messages have graced these gigantic screens throughout the years. From a business perspective, they have provided large amounts of exposure for various products and personalities—or at least, those brave enough to use them. Many companies have already utilized these mega-sized television screens by airing their advertisements and commercials through them.
JumboTrons, while being expensive, can be a worthwhile investment for your business if used right. Let’s talk about some tricks and tips on how you could make advertising through JumboTrons easier for your company and your product.
1. Knowing the Cost
Firstly, knowing the cost of airing your advertisement is the key to successfully taking advantage of a JumboTron. For instance, the prices for putting a Tron up in Times Square and sporting arenas are different. Here are two famous places in the United States which offer JumboTron services.
a. The Yankee Stadium – their JumboTron would allow one to air 10 messages per game for $100 each message.
b. Freemont Street – This 135,000 square feet wide screen, the second largest screen in the world, found in Las Vegas would cost $500 for each customized message aired on it.
2. Making an Impact
The JumboTron is usually going to cost you more than an old and conventional billboard advertisement, but it also allows you more opportunity to catch the eye of your prospective customers. Not only that, it allows you to put together an audiovisual package to a wide audience. This way, it’ll be easier for you to create an ad that people will remember for a long time. Making a very unique and memorable ad will do wonders for your company, your product, or your event. The JumboTron, this way, allows you to catch people’s attention, and boost sales and profits.
3. Right Place, Right Time
Like in the previous tip, you can target audiences with JumboTron advertisements. If you’re company makes sweaters, then air them in the coldest parts of the country during winter time. This will allow you to make the most out of your advertisements. Targeting a specific demographic with your advertisement is a more cost-efficient method, than mass broadcasting your advert to a general audience. Studies have shown that more responses are generated by targeted marketing campaigns, as opposed to, for instance, mass-produced advertisements.
4. Short but Sweet
Let’s be honest here: very few people have the patience to sit through advertisements (except maybe during the Super Bowl). Beating around the bush wouldn’t be a good idea. Think of it this way: you have a three- to seven-second window to catch your audience’s attention. If you take too much time, their attention may wane.
Your viewers want you to get to your point. Keep your messages brief to make sure your prospective customers remember your brand. This also—production and broadcast costs increase, the longer your advert goesIf you’d like, you can also make a series of short clips about your product. This way, you keep your content fresh and interested, and draw your audience’s intrigue. Before you know it, you’ll be receiving a lot of calls and emails about your product.
If you’re looking for effective means to expose your product to the right audience, a JumboTron advertisement to the right audience and venue may do wonders. This can ensure responses from your market, while increasing buzz for your brand.
They say that any publicity is good. What better way to make a loud statement about your product, by making use of well-created, targeted, and creative advertisements using a JumboTron?